Strategic Lead Acquisition Manager

2 days ago

Pune, Maharashtra, India beBeeLeadGenerator Full time ₹ 2,16,00,000 - ₹ 2,59,20,000
Lead Generation Specialist

We are seeking a highly experienced and strategic lead generation specialist to join our team and focus exclusively on generating high-quality leads and form fills through targeted campaigns for both B2B and B2C audiences.


Key Responsibilities:
  • Maximize lead generation and form fills through targeted campaigns, driving MQLs and SQLs for B2B and B2C services.
  • Develop and execute long-term, strategic lead generation plans targeting sectors like manufacturing, distribution, supply chain, and consumer retail, focusing only on activities that directly contribute to lead capture.
  • Optimize website performance by creating high-converting landing pages, CTAs, and forms, ensuring seamless integration with CRM systems.
  • Develop and manage lead gen campaigns via email marketing, SEO/SEM, PPC (e.g., Google Ads), and social media, prioritizing channels proven to drive form fills, and personally handling setup and optimization when required.
  • Create compelling, lead-focused content (e.g., landing page copy, email campaigns, whitepapers, ad copy) tailored to B2B and B2C audiences to drive conversions, avoiding any branding-related content tasks.
  • Build and execute content strategies aligned with lead gen goals, incorporating SEO best practices and audience segmentation to maximize form submissions, with a focus on long-term scalability.
  • Set up and manage PPC campaigns from scratch, including keyword selection, ad copywriting, bid management, and optimization, rolling up your sleeves to handle granular details to drive form fills.
  • Analyze campaign and website performance metrics (e.g., lead volume, form fill rates, conversion rates, CAC) using CRM systems and analytics tools to optimize lead gen strategies and report on KPIs, providing both high-level insights and detailed recommendations.
  • Build and maintain a lead database in CRM systems, ensuring data accuracy, segmentation, and compliance, focusing only on lead-related data management and troubleshooting issues hands-on when necessary.
  • Conduct A/B testing and market research to improve lead capture efficiency and conversion rates, balancing strategic planning with detailed execution.
  • Avoid any involvement in branding, general marketing, or non-lead-generating activities, as these are managed by a separate team.

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