
Retail Business Optimization Specialist
20 hours ago
**Key Role Overview**
Job Description:This role is critical in driving customer engagement, supporting sales and marketing campaigns, and enhancing operational efficiency through data-driven insights and system enhancements.
- Manage and maintain Salesforce CRM data related to customers, product inventory, promotions, and campaign performance.
- Collaborate with cross-functional teams to align CRM initiatives with business objectives.
- Develop, customize, and maintain Salesforce reports and dashboards for actionable insights across sales and customer engagement.
- Identify and implement workflow automations and process enhancements within the platform.
- Support and train end users to maximize adoption and efficiency.
- Ensure high data integrity through regular audits, deduplication efforts, and structured data management practices.
The ideal candidate brings both technical CRM expertise and a strong understanding of the retail landscape.
**Essential Skills and Qualifications**
The following skills are essential for success in this role:
- 3+ years of hands-on experience working with Salesforce Marketing Cloud in a retail or consumer-facing organization.
- Salesforce Administrator certification is highly preferred.
- Proficiency in managing CRM processes including lead management, campaign tracking, and reporting.
- Strong analytical and problem-solving skills, with attention to detail.
- Solid communication skills and the ability to work with both technical and non-technical teams.
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