Strategic Marketing Insights Manager

1 day ago

Kolkata, West Bengal, India beBeeAnalytical Full time ₹ 1,80,00,000 - ₹ 2,50,00,000
Marketing Analyst Role

This position involves acting as the primary point of contact for client engagements involving Marketing Mix Modelling.

  • About Us: We require an experienced Marketing Analyst to join our team in a strategic role, working closely with clients to drive business growth through data-driven insights.

The ideal candidate will have experience in managing and analysing large datasets, creating and interpreting statistical models, and communicating complex ideas to non-technical stakeholders. As a key member of our team, you will be responsible for developing and implementing marketing strategies that meet business objectives.

Main Responsibilities:

  1. Client Engagement: Act as the primary point of contact for client engagements involving MMM.
  2. Understanding Client Needs: Understand client business challenges, marketing strategy, and objectives to design customized modelling approaches.
  3. Data Analysis: Analyse historical media and sales data to identify key drivers of performance.
  4. Model Development: Lead the design, development, and validation of MMM using econometric/statistical tools (e.g., regression models, time-series analysis).
  5. Insight Generation: Translate analytical results into strategic recommendations for media planning and budget allocation.

Requirements:

  • Education: Bachelor's degree in a quantitative field such as Mathematics, Statistics, or Economics.
  • Experience: 8-10 years of experience in marketing analytics, with a focus on MMM and data analysis.
  • Skills: Advanced skills in statistical software such as R or Python, experience with econometric methods, and strong communication skills.

We Offer:

  • A competitive salary package, including bonuses and benefits.
  • Ongoing training and professional development opportunities.
  • A collaborative and dynamic work environment.

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