Senior Marketing Analyst

2 days ago

Kolkata, West Bengal, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 20,00,000

Job Role Summary:

We are seeking an experienced and analytical professional to lead projects that quantify the impact of marketing and business activities on key performance metrics such as sales and ROI. This role involves applying statistical and econometric methods to deliver actionable insights, automate solutions, and support strategic decision-making across a variety of industries.

Key Responsibilities Include:

  • Leading and managing day-to-day client data processing and project delivery in Marketing Mix Modeling engagements.
  • Applying econometric modeling techniques to assess the effectiveness of marketing and promotional campaigns.
  • Interpreting complex data and analytical results to generate actionable business recommendations.
  • Presenting findings through well-structured PowerPoint presentations tailored to client audiences.
  • Collaborating with cross-functional teams, including data scientists, consultants, and clients.
  • Performing R&D as needed to improve modeling accuracy or explore new techniques.
  • Automating repetitive tasks and data workflows using tools like VBA, R, or Python.
  • Supporting the development and implementation of advanced analytical frameworks and custom models.
  • Ensuring quality and consistency in deliverables across projects and industries.
Required Skills and Qualifications:
  • Educational Background: Graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or a related field (M.Sc. or MBA preferred).
  • Experience: Approximately 2-4 years of relevant experience, including hands-on work in Marketing Mix Modeling.
  • Strong understanding of econometric modeling and statistical analysis.
  • Proficiency in programming languages such as R, Python, or SAS.
  • Advanced skills in Excel (macros, pivot tables, complex formulas) and PowerPoint.
  • Experience with automation tools (VBA/R/Python) to streamline processes.
  • Exceptional verbal and written communication skills.
  • Strong project management, problem-solving ability, and a proactive, can-do attitude.
  • Ability to work independently as well as in a team-oriented environment.
  • Exposure to other analytics domains (e.g., pricing, forecasting, customer analytics) is a plus.

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