Senior Digital Marketing Specialist

2 days ago

Bikaner, Rajasthan, India beBeeDigitalMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
About Us

Alike is a team of passionate travelers united by our love for travel, adventure, and discovering faraway lands and cultures.

We are looking for enthusiastic individuals with a 'get-it-done' mindset to join us in India. For us, hard work is essential, but what's even more crucial is keeping our promises and delivering on our commitments.

The Role:

Seeking a dynamic and experienced digital marketing professional to develop and implement effective Google Ads and Meta Ads campaigns that promote travel services.

Key Responsibilities:

  • Create, manage, and optimize Google Ads campaigns to drive traffic and conversions.
  • Develop and execute Meta Ads (Facebook and Instagram) strategies to increase brand awareness and engagement.
  • Generate and analyze performance reports to measure campaign effectiveness and make data-driven decisions.
  • Implement tracking tags for accurate data collection and reporting.
  • Conduct thorough keyword research to identify opportunities and optimize ad campaigns.
  • Write compelling ad copy that resonates with the target audience and drives action.
  • Continuously monitor and optimize campaigns to improve performance and achieve key performance indicators.
  • Work closely with cross-functional teams to ensure cohesive marketing strategies.

Required Skills and Qualifications:

  • Bachelor's degree in marketing, business, or a related field.
  • 3-4 years of experience managing Google Ads campaigns.
  • Proven experience in the travel industry.
  • Strong understanding of digital marketing concepts and best practices.
  • Proficiency in Google Ads, Meta Ads, and analytics tools.
  • Excellent analytical skills and attention to detail.
  • Strong communication and teamwork skills.
  • Ability to manage multiple projects and meet deadlines.

You Will Thrive In This Role If:

  • You are ambitious and enjoy working in a fast-paced environment.
  • You love travel and want to join a young, smart, and fun team of people who share your passion.
  • You prefer taking on new challenges and responsibilities.
  • You welcome feedback and see mistakes as opportunities for growth.

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