Marketing Director

2 weeks ago

Chennai, Tamil Nadu, India beBeeLuxury Full time ₹ 12,00,000 - ₹ 24,00,000
Job Title: Luxury Marketing Leader

The ideal candidate is a marketing professional with 5-7 years of experience in luxury, hospitality, or premium travel marketing.

Prior exposure to global lifestyle brands, sports, or luxury hospitality is a strong plus.

This role requires a strategic thinker who can craft integrated luxury brand narratives, elevate partnerships with rights-holders, and curate bespoke experiences that drive both brand equity and revenue growth.

Key Responsibilities:
  • Develop and execute integrated marketing plans that reinforce the company's luxury positioning in global sports hospitality.
  • Identify opportunities to create unique luxury propositions around marquee events (Olympics, FIFA, Wimbledon, etc.).
  • Define and track key performance indicators across lead generation, brand engagement, and customer acquisition.
Digital & Social Media Leadership:
  • Oversee brand storytelling across digital platforms with a premium, aspirational tone.
  • Champion brand consistency across social media, website, campaigns, and partner channels.
  • Explore influencer tie-ups and collaborations in luxury, lifestyle, and sports segments.
Stakeholder Management:
  • Internal: Work closely with Sales, Product, Design, and Hospitality teams to ensure integrated campaigns that convert.
  • External: Manage agencies, luxury lifestyle partners, and digital performance vendors for campaign execution.
Content & Creative Direction:
  • Lead the ideation of high-end creative content: social media campaigns, event highlight reels, newsletters, luxury travel brochures.
  • Drive thought-leadership content (whitepapers, luxury sports travel insights, brand features) to build credibility in the luxury ecosystem.
Analytics & Growth:
  • Partner with analytics teams to evaluate campaign ROI, performance trends, and competitor benchmarking.
  • Provide insights to the CEO on emerging luxury consumer trends, sports fan engagement models, and new marketing channels.
Experiential Innovation:
  • Curate premium brand activations around global sporting events (e.g., curated dinners with sports legends, exclusive hospitality tours, luxury brand tie-ups).
  • Collaborate on cross-industry alliances (luxury fashion, automotive, lifestyle brands) to expand brand footprint.

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