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Digital Marketing Specialist
2 weeks ago
Job Opportunity
We are seeking a seasoned Digital Marketing Strategist to spearhead our performance marketing campaigns.
About the Role:
- Develop, execute, and optimize high-performing digital marketing campaigns across multiple platforms (Google Ads, Meta Ads, programmatic ads, etc.).
- Craft and execute media plans with a proven track record of delivering exceptional return on ad spend (ROAS).
- Apply strategic thinking, data analysis, and technical expertise to drive campaign success.
- Analyze campaign performance using analytics tools (Google Analytics, Google Data Studio, etc.).
- Manage budgets efficiently to maximize quality lead generation.
- Create and optimize engaging ad copies, creatives, and landing pages for improved conversion rates.
- Conduct A/B testing to refine campaign performance.
- Collaborate closely with content, design, and sales teams to ensure campaign alignment with overall goals.
- Track key performance indicators (KPIs) like CTR, CPL, CPA, ROAS, etc., and report campaign performance regularly.
- Stay up-to-date with platform changes, industry trends, and best practices.
Requirements:
- Bachelor's degree in Marketing, Business, or related field.
- 3+ years of hands-on experience in running paid ad campaigns (Google, Meta, programmatic ads, media buying).
- Strong understanding of performance metrics and ability to analyze and interpret data.
- Experience with tools like Google Ads Manager, Facebook Ads Manager, Google Analytics, Tag Manager, DV360, and Excel.
- Strong copywriting and creative judgment skills.
- Good communication and project management abilities.
Preferred Qualifications:
- Experience in EdTech or digital marketing training domain.
- Google Ads or Meta Blueprint certifications.
- Familiarity with Zoho CRM and lead tracking tools.
Why Join Us?
- Opportunity to be part of a fast-growing EdTech brand.
- Work with a passionate and experienced team.
- Competitive salary and performance-based incentives.
- Continuous learning and growth opportunities.
What Sets This Role Apart:
- You'll have full ownership of performance campaigns that directly impact student acquisition and revenue growth.
- Be part of a company that values innovation, experimentation, and continuous learning.
- Closely collaborate with content, design, tech, and sales teams to build high-performing funnels.
- Clear KPIs, transparent performance metrics, and real opportunities to grow in title and compensation.
- Get hands-on experience in the fast-growing EdTech and digital skilling sector – one of the most dynamic spaces in India.
- Bring your strategies, test them, and scale what works — with full support from leadership.
Application Requirements:
- Campaign Portfolio (Optional but Preferred) – Links or PDFs showcasing past campaign results, creatives, ROAS/CPL data, or case studies.
- Cover Letter or Brief Summary – Explaining your experience, tools you're proficient in, and why you're a great fit for this role.
