Digital Healthcare Marketing Specialist

8 hours ago


Bellary, Karnataka, India beBeeHealthcare Full time ₹ 2,50,000 - ₹ 3,50,000
Job Opportunity

We are seeking a results-driven Digital Marketing Specialist with expertise in healthcare marketing to plan, execute, and optimize paid campaigns across various digital platforms.

  • Plan, manage, and optimize paid campaigns across Google Ads, Facebook/Instagram Ads, and healthcare-specific platforms to drive patient engagement and brand visibility.
  • Conduct comprehensive keyword research, audience targeting, and competitor analysis specific to the healthcare industry.
  • Analyze campaign performance and prepare regular reports to ensure maximum ROI.
  • Develop and implement effective remarketing and retargeting strategies to engage potential patients.

This role requires strong analytical skills, excellent communication and collaboration abilities, and a deep understanding of the healthcare patient journey and compliance norms.

Requirements
  • Bachelor's/Master's degree in Marketing, Business, or related field.
  • 2–5 years of proven experience in digital marketing, preferably in healthcare or medical services.
  • Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools.
  • Experience with lead generation, funnel optimization, and conversion tracking.
  • Understanding of healthcare patient journey & compliance norms.
Preferred Skills
  • Certification in Google Ads / Facebook Blueprint.
  • Experience with healthcare CRM or patient management systems.
  • Knowledge of marketing automation platforms.


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