
Digital Healthcare Marketing Specialist
8 hours ago
We are seeking a results-driven Digital Marketing Specialist with expertise in healthcare marketing to plan, execute, and optimize paid campaigns across various digital platforms.
- Plan, manage, and optimize paid campaigns across Google Ads, Facebook/Instagram Ads, and healthcare-specific platforms to drive patient engagement and brand visibility.
- Conduct comprehensive keyword research, audience targeting, and competitor analysis specific to the healthcare industry.
- Analyze campaign performance and prepare regular reports to ensure maximum ROI.
- Develop and implement effective remarketing and retargeting strategies to engage potential patients.
This role requires strong analytical skills, excellent communication and collaboration abilities, and a deep understanding of the healthcare patient journey and compliance norms.
Requirements- Bachelor's/Master's degree in Marketing, Business, or related field.
- 2–5 years of proven experience in digital marketing, preferably in healthcare or medical services.
- Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools.
- Experience with lead generation, funnel optimization, and conversion tracking.
- Understanding of healthcare patient journey & compliance norms.
- Certification in Google Ads / Facebook Blueprint.
- Experience with healthcare CRM or patient management systems.
- Knowledge of marketing automation platforms.
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