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Chief Brand Strategist

2 weeks ago

Bengaluru, Karnataka, India beBeeStrategy Full time ₹ 15,00,000 - ₹ 25,00,000
Brand Strategy Leader

We are seeking a Brand Strategy Leader to drive the growth and consistency of our brand across key markets. This role will be responsible for defining and executing the brand vision, ensuring integrity, and maximizing impact on consumer perception and market share.

Key Responsibilities:
  • Develop and implement comprehensive brand strategies that align with our company's vision and market goals.
  • Analyze market trends, competitor positioning, and customer insights to craft strategies that drive brand awareness, engagement, and loyalty.
  • Collaborate with cross-functional teams to ensure brand consistency across all touchpoints.
Brand Positioning & Messaging:
  • Lead the creation of compelling brand narratives and messaging that resonate with target audiences.
  • Define the brand's value proposition, positioning, and key differentiators in the marketplace.
  • Develop and maintain brand guidelines to ensure a unified voice across all marketing materials.
Market Research & Analysis:
  • Conduct regular market research and consumer analysis to identify new opportunities, trends, and potential threats to the brand.
  • Use data-driven insights to adjust strategies and ensure the brand's relevance and competitiveness in the market.
  • Monitor and analyze competitors' branding strategies and tactics.
Required Qualifications:
  • Education: Bachelor's degree in Marketing, Business, Communications, or related field.
  • MBA or similar advanced degree Minimum of 5-7 years of experience in brand management, marketing strategy, or related fields.

This position requires a creative mindset, strong analytical skills, and excellent communication abilities. If you have a passion for brand management and a desire to drive business growth, we encourage you to apply.