Chief Brand Strategist

2 weeks ago

Bengaluru, Karnataka, India beBeeStrategist Full time ₹ 2,50,00,000 - ₹ 3,00,00,000
Brand Leadership Opportunity

We are seeking a visionary leader to spearhead our brand narrative and marketing strategy. This role involves developing a compelling brand vision, crafting differentiated brand positioning, and driving brand storytelling across platforms.

Key Responsibilities:
  • Brand Vision & Strategic Leadership
    • Develop a strategic brand vision that resonates with today's conscious consumer.
    • Craft integrated marketing strategies aligned with business growth objectives.
    • Drive brand storytelling across digital, social, performance, influencer, PR, and offline touchpoints.
  • Product Strategy & Market Innovation
    • Influence the product roadmap based on market insights, customer needs, and category trends.
    • Own the Go-to-Market strategy for new product launches with a focus on impact, innovation, and speed-to-market.
    • Ensure continuous innovation and relevance through consumer and competitor intelligence.
  • Omnichannel Marketing & Content Ecosystem
    • Lead and orchestrate brand presence across digital, social, performance, influencer, PR, and offline touchpoints.
    • Build an ecosystem of high-impact campaigns that integrate content, commerce, and community to drive conversion and retention.
    • Ensure seamless execution across owned, earned, and paid media channels.
  • Influencer, PR & Strategic Alliances
    • Cultivate long-term partnerships with influencers, content creators, and brand ambassadors aligned with brand values.
    • Develop strategic media and PR alliances to enhance brand visibility and thought leadership in the category.
    • Own the brand's voice in public, press, and partner-facing conversations.
  • Performance, SEO & Growth Marketing
    • Drive collaboration with performance and SEO teams to ensure brand-led growth in organic and paid channels.
    • Guide the creation of marketing assets and campaigns that drive traffic, engagement, and acquisition.
    • Integrate brand marketing with growth goals through measurable KPIs.
  • Leadership & Team Development
    • Lead, inspire, and mentor a high-performing team of creatives, marketers, growth specialists, PR, and brand strategists.
    • Foster a culture of creativity, experimentation, and accountability.
    • Drive cross-functional collaboration with Product, Growth, Marketplace, and Operations teams.
    Ideal Candidate Profile:
    • 6–12 years of progressive experience in brand and marketing, with at least 2 years in a senior leadership role.
    • Proven success in building and scaling brands within D2C, personal care, FMCG, or lifestyle sectors.
    • Deep understanding of brand building in a digital ecosystem, with strong acumen in consumer psychology and emerging trends.
    • Demonstrated ability to lead teams across creative, growth, and strategic verticals with a bias for execution.
    • Highly analytical and metrics-driven; able to balance creativity with commercial impact.
    • Strong communication, stakeholder management, and storytelling skills.

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