Digital Marketing Automation Strategist
7 days ago
We are seeking a part-time technical expert to optimize our marketing processes, ensure data accuracy, and support lead generation and nurturing efforts. As a key member of our team, you will be responsible for managing Marketo, integrating with Salesforce, and utilizing lead management and data enrichment platforms.
About the RoleThis is a part-time opportunity that requires strong technical skills, excellent analytical abilities, and effective communication. If you have experience in marketing automation, Salesforce integration, and lead management, we encourage you to apply.
Key Responsibilities- Conduct regular audits of our Marketo instance to identify areas for optimization and implement improvements.
- Develop, execute, and manage email marketing campaigns, automation workflows, and lead nurturing programs using Marketo.
- Maintain accurate data hygiene and develop segmentation strategies for targeted marketing efforts.
- Perform routine maintenance to ensure optimal Marketo performance and utilization.
- Monitor and analyze campaign performance to deliver insights and recommendations for continuous improvement.
- Oversee the integration between Marketo and Salesforce, ensuring seamless and accurate data flow.
- Assist with basic Salesforce administrative tasks, including report creation and campaign setup.
- Support troubleshooting errors and resolve issues related to campaign setup and data flow.
- Utilize lead management platforms such as LeanData to optimize lead routing and assignment processes.
- Manage data enrichment processes using platforms like ZoomInfo and Apollo to ensure accurate and complete lead and contact data.
The ideal candidate will have a strong track record of executing marketing automation campaigns, working knowledge of Salesforce, and familiarity with tools like LeanData, ZoomInfo, and Apollo.
A bachelor's degree in marketing, computer science, or a related field is preferred. We offer competitive compensation, including an estimated salary range of $**,*** - $**,*** per year, depending on experience and qualifications. If you are passionate about digital marketing and have a keen eye for detail, please submit your application.
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