Digital Marketing Automation Strategist

1 week ago


India University of the People Full time

University of the People, a pioneering institution in online education, seeks an experienced Digital Marketing Automation Strategist to join its team.

Company Overview:

University of the People is the world's first non-profit, tuition-free American university. Our mission is to provide high-quality education to individuals worldwide, regardless of their geographical location or financial background. With over 137,000 students enrolled from more than 200 countries and territories, we are committed to making higher education accessible and affordable for all.

Job Description:

We are looking for a skilled Digital Marketing Automation Strategist to take our lifecycle marketing efforts to the next level. As a key member of our marketing team, you will be responsible for designing, building, testing, and optimizing multi-channel lifecycle campaigns using Marketo. Your primary goal will be to drive high-quality leads through the funnel, improve engagement, and maximize conversions.

Key Responsibilities:



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