Marketing Automation Strategist
22 hours ago
About the Role
At LTIMindtree, we are seeking an experienced Marketing Automation Strategist to join our Marketing Platform team. This pivotal role is responsible for driving client value through the implementation of marketing platforms for executing campaigns.
Key Responsibilities
- Successfully lead and execute the design and development of marketing automation campaigns
- Implement tracking and analytics solutions to measure the effectiveness of marketing campaigns and customer engagement
- Collaborate with marketing stakeholders to gather requirements and translate business needs into technical solutions
- Design and implement complex marketing campaigns via various digital channels
- Configure and optimize dynamic content personalization data manipulation and integration with external systems
- Implement audience segmentation strategies based on customer demographics behaviors and engagement metrics to improve marketing effectiveness
- Develop custom reporting and dashboards within tool and integrated analytics platforms
- Stay informed about industry trends best practices and emerging technologies in marketing automation and digital marketing
Required Technical Skills
- Experience in technology integrations with Marketing technologies ACC AEP
- 1 year minimum of experience with AJO platform and more than 4 years working on Campaign implementations or manage project
- Hands-on experience on the Adobe Campaign tool is an added advantage
- 3 years of SQL development experience including
- 3 years of scripting programming experience JavaScript preferred
- 1 year of experience in cross-channel marketing campaign delivery like Push Notifications In-App deliveries
Compensation Package
The estimated annual salary for this role is $120,000 - $180,000, depending on experience and qualifications.
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