
Senior Healthcare Marketing Specialist
2 weeks ago
Program Marketing Manager Job Description
">We are seeking a seasoned marketing professional to oversee our end-to-end targeting processes and serve as the primary source of audience segmentation insights for our marketing team. This role is responsible for extracting, creating, segmenting, updating, and optimizing healthcare professional (HCP) audience lists used in our digital marketing campaigns.
Main Responsibilities- Audience Targeting - Develop and implement strategies to create HCP audiences for direct-to-physician digital marketing campaigns.
- Collaborate with cross-functional teams to define audience criteria and ensure accurate and timely audience building and setup for our digital marketing campaigns.
- Build a strong understanding of our proprietary targeting capabilities, data tools, and product offerings.
- Partner with marketing and data teams to maintain and enhance audience segmentation strategies.
- At least 3 years of experience in data/analytics, CRM analysis, marketing operations, or database marketing.
- Experience working with CRM systems, including Salesforce.
- Knowledge of Salesforce, YouTrack, or similar tools.
- Strong analytical skills and attention to detail.
- Pharmaceutical industry experience.
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