Healthcare Digital Marketing Specialist

2 weeks ago

Mumbai, Maharashtra, India beBeeDigitalMarketing Full time ₹ 2,50,000 - ₹ 3,50,000

Job Title: Digital Marketing Strategist

Job Description:

The role of a Digital Marketing Strategist is to devise, execute, and optimize paid campaigns across digital platforms to drive patient leads, appointments, and brand visibility for healthcare services. You will conduct keyword research, audience targeting, and competitor analysis specific to healthcare, monitor and analyze campaign performance, and prepare weekly/monthly reports.

  • Plan, manage, and optimize paid campaigns across Google Ads, Facebook/Instagram Ads, and healthcare-specific platforms.
  • Drive patient leads, appointments, and brand visibility for healthcare services (clinics, hospitals, doctors, or telehealth).
  • Conduct keyword research, audience targeting, and competitor analysis specific to healthcare.
  • Monitor and analyze campaign performance (CTR, CPL, ROAS, Patient Acquisition Cost) and prepare weekly/monthly reports.
Required Skills & Qualifications:

To excel in this position, you will need the following qualifications:

  • Bachelor's/Master's degree in Marketing, Business, or related field.
  • 2–5 years of experience in performance marketing, preferably in healthcare or medical services.
  • Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools.
  • Experience with lead generation, funnel optimization, and conversion tracking.
  • Understanding of healthcare patient journey & compliance norms.
  • Excellent analytical skills and ability to interpret campaign data into actionable insights.
  • Strong communication and collaboration skills.
Benefits:

This role offers a unique opportunity to grow your career in digital marketing while making a meaningful impact in the healthcare industry.

We are committed to creating a dynamic work environment that fosters creativity, innovation, and professional growth.

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