Digital Product Optimization Specialist
1 day ago
At Anand Rathi Share and Stock Brokers Ltd, we are seeking an exceptional Digital Product Optimization Specialist to join our team. As a key member of our digital product management team, you will play a vital role in streamlining the digital interactions between our company and customers.
The estimated salary for this position is ₹8,50,000 - ₹1,20,00,000 per annum, depending on experience and qualifications.
Key Responsibilities:- Digital Onboarding Optimization:
- Evaluate and map current digital onboarding flows for equity and mutual fund investments, identifying bottlenecks, pain points, and drop-off areas
- Collaborate with UX/UI designers and product teams to improve the onboarding flow, ensuring it's seamless, fast, and frictionless across all devices (mobile, desktop, etc.)
- Propose and implement solutions to simplify complicated or lengthy onboarding processes, ensuring that clients can easily sign up, complete KYC (Know Your Customer), and begin investing without unnecessary barriers
- Analyse product metrics and user feedback to identify opportunities for product improvement and optimization
- Journey Optimization:
- Run A/B tests, user testing, and surveys to gather feedback and test new ideas for improving the user journey, onboarding process, and feature engagement
- Identify friction points in both equity and mutual fund onboarding processes and suggest actionable changes or new features to improve customer experience
- Ensure that the journey from sign-up to trade is optimized, including post-onboarding touchpoints such as welcome emails, account setup guidance, and first-time investment prompts
- Data-Driven Insights and Innovation:
- Use heatmaps and analytics tools (e.g., Google Analytics, MS Clarity, Hotjar, etc.) to track user behaviour, monitor interactions, and identify areas for improvement in the onboarding process
- Continuously monitor and analyse conversion rates from account sign-up through to first trade or investment in equity or mutual funds, identifying opportunities for optimization
- Leverage data to understand user demographics and behaviour, segment the audience effectively, and propose personalized onboarding flows tailored to specific user needs
- Collaboration with Cross-Functional Teams:
- Collaborate with product managers, designers, engineers, and other stakeholders to define product features, user stories, and acceptance criteria
- Work on detailed feedback analysis & give recommendations for growth through digital activities
- Metrics & Reporting:
- Define key performance indicators (KPIs) for digital onboarding, including registration conversion rates, time-to-completion, drop-off rates, and user engagement
- Create dashboards and reports to monitor the performance of the onboarding journey, identify areas for improvement, and track the impact of implemented changes
Bachelor's degree in Business Administration, Engineering, Technology, Commerce, or related fields. MBA preferred. Minimum 2 years of experience in digital product management, business analytics, or related roles. Experience with analytics tools (e.g., Google Analytics, MS Clairy, Hotjar, etc) and A/B testing. Excellent analytical skills with the ability to translate complex requirements into clear and actionable deliverables. Proven track of developing and implementing digital product strategies and achieving aligned targets.
We offer a dynamic work environment, opportunities for professional growth and development, and a competitive salary package. If you are a motivated and results-driven individual looking to make a meaningful impact, please submit your application.
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