Digital Advertising Specialist

5 days ago


India Good On Digital Full time

About Us:

Good on Digital is a digital marketing agency dedicated to delivering impactful campaigns for our clients.

Role Overview:

We're seeking an experienced Paid Ads Specialist to join our remote team part-time, approximately 10-15 hours per week. This role requires expertise in managing Meta and Google Ads campaigns, with additional skills in platforms like Bing, LinkedIn, TikTok, Pinterest, and Snapchat being a plus.

Key Responsibilities:

  • Strategize, implement, and optimize campaigns across Meta (Facebook/Instagram) and Google (Search, Display, YouTube, Shopping) platforms.
  • Conduct keyword research, audience segmentation, and competitor analysis to maximize campaign performance using analytics tools like Google Analytics and Meta Business Manager.
  • Monitor performance metrics and make data-driven adjustments to improve ROI.
  • Develop engaging ad copy and collaborate on landing page optimization to drive conversions.
  • Manage and track budgets effectively to ensure cost-efficient campaigns that meet key performance indicators.
  • Perform A/B testing on ad creatives, targeting, and placements to identify winning strategies.
  • Generate and present detailed performance reports with actionable insights.

Requirements:

  • Proven experience managing successful Meta and Google Ads campaigns.
  • Proficiency with analytics and tracking tools (Google Analytics, GTM, Meta Pixel).
  • Additional expertise in platforms like Bing, LinkedIn, TikTok, Pinterest, and Snapchat is a bonus.
  • Strong analytical skills and a data-driven approach to optimization.
  • Excellent copywriting skills and attention to detail.
  • Ability to work independently and manage time effectively.

Compensation:

The estimated annual salary for this role is $60,000 - $80,000 based on industry standards and the level of expertise required.



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