Digital Advertising Specialist
5 days ago
About Us:
Good on Digital is a digital marketing agency dedicated to delivering impactful campaigns for our clients.
Role Overview:
We're seeking an experienced Paid Ads Specialist to join our remote team part-time, approximately 10-15 hours per week. This role requires expertise in managing Meta and Google Ads campaigns, with additional skills in platforms like Bing, LinkedIn, TikTok, Pinterest, and Snapchat being a plus.
Key Responsibilities:
- Strategize, implement, and optimize campaigns across Meta (Facebook/Instagram) and Google (Search, Display, YouTube, Shopping) platforms.
- Conduct keyword research, audience segmentation, and competitor analysis to maximize campaign performance using analytics tools like Google Analytics and Meta Business Manager.
- Monitor performance metrics and make data-driven adjustments to improve ROI.
- Develop engaging ad copy and collaborate on landing page optimization to drive conversions.
- Manage and track budgets effectively to ensure cost-efficient campaigns that meet key performance indicators.
- Perform A/B testing on ad creatives, targeting, and placements to identify winning strategies.
- Generate and present detailed performance reports with actionable insights.
Requirements:
- Proven experience managing successful Meta and Google Ads campaigns.
- Proficiency with analytics and tracking tools (Google Analytics, GTM, Meta Pixel).
- Additional expertise in platforms like Bing, LinkedIn, TikTok, Pinterest, and Snapchat is a bonus.
- Strong analytical skills and a data-driven approach to optimization.
- Excellent copywriting skills and attention to detail.
- Ability to work independently and manage time effectively.
Compensation:
The estimated annual salary for this role is $60,000 - $80,000 based on industry standards and the level of expertise required.
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