
Digital Marketing Specialist
1 day ago
We are seeking an accomplished Digital Marketing Specialist to enhance our team's capabilities and drive global business growth.
This role requires a highly motivated and insightful professional with expertise in executing and optimizing digital marketing campaigns. The successful candidate will have a proven track record of delivering results-driven strategies, maximizing ROI, and driving performance.
The ideal candidate will be comfortable analyzing and presenting data to inform strategic decisions and possess strong analytical skills. Proficiency in Microsoft Excel for data analysis and reporting is also essential.
- Key Responsibilities:
- Drive performance-marketing activities, including media buying and optimization of paid digital channels to maximize ROI
- Optimize and scale all assigned ad accounts to achieve campaign goals
- Focus on return on ad spend (ROAS) and develop creative strategies to improve performance continuously
- Monitor and report on performance marketing effectiveness and user activity, acting upon data-driven insights
- Stay updated with the latest trends, opportunities, and best practices in online marketing
Required Skills and Qualifications:
- Proven experience in executing and optimizing digital marketing campaigns (minimum 2 years)
- Comfortable analyzing and presenting data to inform strategic decisions
- Detail-oriented, results-driven individual with strong analytical skills
- Proficient in Microsoft Excel for data analysis and reporting
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