
Digital Marketing Specialist
1 day ago
The ideal candidate will possess a strong understanding of digital marketing strategies and have the ability to develop and execute complex rules using Adobe Campaign.
- Develop and execute campaign workflows on a timely basis with precision as per the requirements.
- Collaborate with product managers to translate business queries into actionable campaigns.
- Demonstrate expertise in programming skills such as Java Scripting, CleverTap, CRMNext, Siebel etc.
- Work collaboratively with cross-functional teams to drive successful campaign execution.
- Analyze key performance metrics and provide recommendations for campaign optimization.
- Assist in the migration of existing communications to the Adobe Campaign platform.
Key Responsibilities:
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- Manage communication status reporting and create standard delivery reports.
- Design and develop complex rules using Adobe Campaign including Java scripting.
- Monitor existing communications, troubleshoot campaign and technical issues, make modifications to existing communications and ensure communications are executed correctly.
Requirements:
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- Graduate/Post Graduate/MBA/BE with 1-2 years experience in Adobe Campaign Classic. Banking experience is an added advantage.
- Well-versed with Adobe Campaign Classic, Java Scripting, SQL, CRMNext, Siebel, macros, Excel functions, etc.
- Excellent problem-solving attitude and analytical skills.
- Able to quickly understand and anticipate business requirements.
- Apply data program techniques and procedures.
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