
Driving Business Growth Specialist
1 week ago
Unlock new opportunities with a key role in driving business growth.
Key Responsibilities:- Strategic Growth Ownership:
- Take ownership of growing key business metrics for assigned financial products, including user acquisition, engagement, retention, and revenue.
- Develop and execute strategies to optimize top-of-funnel metrics, conversion rates, and customer lifetime value.
- Cross-Functional Collaboration:
- Collaborate with cross-functional teams such as Data Science, Data Analytics, Product, Brand, Marketing, and both online and offline acquisition teams.
- Drive initiatives to impact all stages of the marketing funnel—Awareness, Consideration, Conversion, Engagement, and Advocacy.
- Growth Strategy & Execution:
- Own the growth strategy for new financial product launches, ensuring alignment across teams and timely execution.
- Partner with product and marketing teams to create compelling value propositions and deliver cohesive, customer-centric messaging.
- Business Planning & Projections:
- Lead business planning for growth, including monthly targets, Annual Operating Plan (AOP), and continuous performance tracking.
- Ensure targets for customer acquisition, retention, and business revenue are met or exceeded.
- Key Business Metrics Ownership:
- Drive key business metrics, including Customer Acquisition Cost (CAC), revenue growth, and customer engagement metrics.
- Utilize data-driven insights to monitor performance and adjust strategies accordingly.
- Growth Programs & Campaign Execution:
- Design and implement growth programs aimed at increasing product adoption, cross-sell, upsell, and improving engagement.
- Optimize growth initiatives to ensure customer satisfaction and retention, with a focus on long-term customer value.
- Partnerships & Stakeholder Management:
- Build and maintain strong relationships with external financial partners to scale acquisition and business programs.
- Work closely with internal stakeholders (finance, product, marketing, etc.) to ensure cross-functional alignment and successful execution of growth initiatives.
- Continuous Experimentation & Optimization:
- Conduct A/B testing and other experimentation techniques to optimize business and marketing strategies.
- Analyze customer behavior data to inform and continuously refine growth initiatives.
Required Skills & Qualifications:
- Experience:
- 3-5 years of experience in driving growth for tech startups or established brands, with a proven track record in growing digital products and services.
- Experience in owning the P&L of a product/category, and driving growth in high-performance environments.
- Skills:
- Strong analytical skills, with the ability to leverage data to make informed decisions.
- Deep understanding of growth metrics, including CAC, LTV, conversion rates, and engagement.
- Expertise in using marketing tools, analytics platforms, and growth frameworks to drive business performance.
- Excellent communication and interpersonal skills with a collaborative mindset.
- Proven ability to work with cross-functional teams and external partners to drive growth.
Why this Role?
- Impactful Work: Your work will directly influence customer acquisition, retention, and overall business growth.
- Dynamic Team Culture: Join a passionate, results-driven team with a culture of collaboration, learning, and continuous growth.
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