Digital Journey Optimisation Specialist

5 days ago

Gurgaon, Haryana, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Opportunity:

We are seeking an experienced Site Engagement Marketing Manager to join our team and play a crucial role in developing and deploying strategies to accelerate revenue generated from prospects, investors, and members. This involves attracting new prospects and retaining customers to become their preferred pension and investment platform.

The successful candidate will have a passion for people leadership, overseeing a team of professionals responsible for building and optimising customer site journeys designed to educate, inspire, and connect customers to desired actions for all products and services.

Key responsibilities include:

  • Developing audience-led digital journey optimisation using the latest best practices, data, and tools to optimise existing conversion funnels and create new ones.
  • Supporting both personal investing investors and workplace pension members, as well as other business initiatives with digital content and journey requirements where there is a clear marketing benefit.
  • Managing documentation and ongoing record maintenance for end-to-end customer marketing journeys supporting product and service objectives, ensuring all components meet regulatory requirements.
  • Collaborating with senior stakeholders on the development of a clear and focused customer content and campaign journey, delivering a prioritised roadmap of content and journey activities.
  • Delivering a calendar of changes required to marketing pages due to campaign or business-as-usual activity on time, focusing on performance optimisation and driving innovation.

Required skills and experience include:

  • Technical content and journeys expertise: A proven track record in developing effective content and journey strategies across B2C sites, across multiple customer audiences.
  • Experience of using a range of digital tools, including CMS, design software, video editing tools, publishing, approval workflow, and social listening tools.
  • Stakeholder relationships and collaboration: Ability to establish and manage effective relationships with all core stakeholders across Marketing and the broader organisation.
  • Communication skills: Effective communicator, experienced in presenting strategies and building productive relationships, leveraging data and insights to influence and collaborate with impact amongst wider stakeholders.
  • Performance insight and reporting: Strong analytical skills, ideally with experience using Adobe Analytics, Decibel Insights, Adobe Target, Marketo, and Workfront, and reporting tools like Power BI.

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