Web Development and Digital Optimisation Specialist

Purpose of the Role

The Web Development and Digital Optimisation Specialist plays a crucial role in supporting the development and execution of Daikin's Digital and E-Commerce Strategies. This position focuses on website administration, SEO implementation, supporting the development of web applications and digital frameworks. The role enhances digital touchpoints, optimises website performance, and supports data-driven decision-making to boost user engagement and business growth.

Role & responsibilities

Website Administration & Development (Wix)

• Manage and enhance the website by implementing updates and optimisations to improve user experience and performance.
• Implement SEO recommendations, including copy updates, technical SEO improvements, and structural enhancements.
• Support content management, ensuring alignment with Marketing and Product strategies.
• Work closely with the Digital & E-Commerce Manager to analyse website traffic, user behaviour, and E-Commerce performance, providing insights that inform website improvements and enhance user experience.
• Collaborate with internal teams and external development agencies to ensure website stability and enhancements.

Search Engine Optimisation & Conversion Rate Optimisation

• Action the implementation of Daikin's SEO strategy in collaboration with the external SEO agency to improve organic visibility and rankings.
• Report on performance using tools like Google Analytics, Google Search Console, and other CRO platforms, providing insights to inform optimisations.
• Analyse competitor websites to benchmark best practices and identify opportunities for improvement.
• Stay informed on SEO and CRO trends, emerging tools, and industry best practices to support continuous website improvements.

Digital Performance & Web Application Support

• Support the development and implementation of web applications and digital frameworks to improve user engagement and business insights.
• Assist in building and refining digital tools that track and analyse user behaviour across digital platforms.
• Ensure seamless integration of digital solutions with existing platforms and technologies.
• Analyse digital performance metrics to enhance user experience, lead management, and conversion strategies.
• Provide insights and recommendations to improve digital marketing effectiveness and customer interactions.

Key Competencies

Technical Competencies

• Previous experience with WIX and Wix Studio.
• Experience managing and building WIX sites.
• Knowledge of Wix CMS and dynamic pages using Collections.
• Strong experience building HTML/CSS across major browsers while minimizing load times.
• Strong experience in JavaScript for front-end customisations (JavaScript ES6+).
• Working knowledge and previous experience with Wix Velo (Corvid) for developing and managing custom functionality in Wix.
• Expertise in implementing tracking tools such as Google Analytics or custom event tracking systems compatible with Wix.
• Proficiency in front-end development with HTML 5, CSS, and jQuery.
• Integration experience with Salesforce, particularly the Lead Object and API functionality (RESTful APIs, etc.).
• Can present digital solutions confidently, using wireframes, prototypes, or dashboards to support ideas.
• Working knowledge of SEO principles, particularly technical SEO (metadata, schema markup, etc.).
• Experience in website administration and managing CMS platforms.
• Experience with Google Analytics, Google Search Console, and Google Tag Manager.
• Strong understanding of SEO best practices, on-page SEO, and conversion rate optimisation.
• Familiarity with website and e-commerce performance tracking and analytics.
• Working knowledge and experience developing in Salesforce Marketing Cloud is a bonus.
• Experience designing user interfaces (UI) featuring interactive elements, animated elements, and adhering to design principles such as white space, simplicity, chunking, proximity, weight, context, visual cues, signposts, focus, and conventions.
• Good to have: PHP, Ajax, and MySQL knowledge, Adobe Photoshop and Illustrator skills, experience with XML and modern source control (Git), knowledge of SEO and SEM, experience working with tools & libraries like jQuery, CSS grids, HTML5 Boilerplate, WordPress starter themes such as Bones, Modernizer, and third-party APIs.

Behavioural Competencies

• Highly developed teamwork skills.
• Demonstrated ability to manage multiple priorities and meet deadlines.
• Analytical mindset with strong problem-solving skills.
• Ability to work independently and proactively seek solutions.
• Demonstrates a strong ability to translate business goals and user needs into practical digital solutions

Preferred candidate profile

• 3- 6 years of experience in a digital support (techno-functional), website administration, or a similar role.
• Proven experience in SEO implementation and website management.
• Strong analytical skills with experience in tracking and interpreting digital performance metrics.
• Experience with e-commerce platforms and digital lead generation is desirable.
• Proven experience in developing business requirement documents, validating scope with Digital software and tools and building them.

Primary focus:

1. Develop new applications in the Wix platform.
2. Turn business requirements into technical scopes.
3. Recommend the best solutions.
4. Build, test, and launch applications efficiently.

Secondary focus:

1. Manage and optimise our websites and digital platforms daily.
2. Strong SEO skills for content moderation and updates.