Digital Experience Specialist

1 day ago

Gurgaon, Haryana, India beBeeSpecialist Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Title: Digital Experience Specialist

This role will support the creation of exceptional customer journeys and optimisation strategies, to encourage them to start engaging with our products and services. It also involves helping with other business projects by providing digital content and improving user experiences when there is a clear marketing benefit.

Key Responsibilities:
  • Content and Journey Planning and Implementation:
    • Assist in the development and implementation of the content and journey marketing strategy, annual plan and associated conversion forecast.
    • Drive journey performance forward by keeping up-to-date knowledge on industry trends, site performance, competitor tactics and best practices.
  • Execution and Optimisation:
    • Manage and optimise prospect journeys designed to educate, inspire and instil confidence in Fidelity and connect our prospect site visitors to the start of our applications journeys for all our Personal Investing Products and Services.
    • Effectively document existing prospect journeys supporting Brand, Product and Service objectives. Ensure documented end-to-end journeys remain accurate and up to date, updated as needed and oversee annual compliance approvals process.
  • Collaboration:
    • Work closely with stakeholders to develop and deploy an integrated content and prospect journey plan.
    • Collaborate with core stakeholders across Marketing and the broader business to ensure a cohesive marketing plan and effective landing pages journey.
  • Competitor Analysis and Benchmarking:
    • Conduct regular competitor research to gain market insights, inspiration to help maintain a competitive advantage. Integrate findings into prospect journey plan.
    • Performance Analysis: Monitor and report on campaign performance, making data-driven recommendations for improvement.

Finding a balance that works for all of us is just one aspect of this rewarding role.

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