Senior Product Marketing Manager
1 week ago
About the Role:
">- PeopleStrong is seeking an experienced Senior Product Marketing Manager to lead demand generation efforts for our large-ticket B2B SaaS products.
Key Responsibilities:
">- ">
- Develop and execute inbound demand generation strategies to build a robust sales funnel for premium B2B products.">
- Lead and mentor a demand generation team to achieve marketing goals and performance targets in multiple geographies.">
- Collaborate closely with the sales team to optimize lead handoffs, provide insights on lead quality, and meet shared goals.">
- Design and implement marketing campaigns to engage, educate, and nurture inbound prospects through the buyer's journey.">
- Use data to track, analyze, and optimize demand generation efforts, making informed adjustments to improve conversion rates.">
Requirements:
">- 9+ years of experience in inbound demand generation, specifically in B2B SaaS; experience with HCM or HR Tech products is preferred.">
- Experience in handling large-ticket sales, with a record of success in generating high-quality leads for premium products.">
- Proven experience in leading a demand generation or marketing team, with strong mentoring and motivational skills.">
- Prior experience in implementing multi-geography strategies, with an understanding of regional market nuances.">
- Comfortable in a target-driven environment, with a history of consistently meeting and exceeding KPIs.">
- Proficiency with marketing automation platforms (e.g., HubSpot, Market) and CRM tools (e.g., Salesforce).">
- Analytical mindset with experience in using tools like Google Analytics, Tableau, or Power BI.">
- Strong communication and collaboration skills to work effectively with cross-functional teams.">
Compensation Package:
">The estimated annual salary for this position is $120,000 - $180,000 depending on qualifications and location.
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