
Senior Digital Advertising Specialist
1 week ago
We are seeking a skilled digital advertising specialist to manage and optimize ad campaigns on Facebook and Instagram.
This role involves building and scaling full-funnel marketing strategies, analyzing performance metrics, and developing compelling ad copy that drives conversions.
The ideal candidate will have strong analytical skills, the ability to build data-driven spreadsheets, and an eye for creating effective ad creatives.
Key Responsibilities:- Manage and optimize ad spend on Facebook and Instagram.
- Build and scale full-funnel marketing campaigns using data-driven strategies.
- Analyze key performance metrics such as CPL, CTR, ROAS, and CAC.
- Develop compelling ad copy and hooks that drive conversions.
- Produce clear daily reports and be accountable for campaign performance.
- Highly analytical with strong math skills and confidence in working with numbers.
- Ability to build smart spreadsheets for tracking performance trends and projections.
- Eye for creating effective ad creatives.
- At least 1-2 years' experience running Facebook Ads with a proven track record.
- Understanding of key performance metrics like CPL, CPA, CTR, ROAS, and ability to optimize them.
- Take initiative, solve problems, and always ask questions.
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