Digital Advertising Strategist

2 days ago

India beBeePerformance Full time US$ 80,000 - US$ 1,20,000
Job Title: Performance Marketing Specialist - LinkedIn

As a results-driven performance marketing specialist, you will be responsible for managing and scaling LinkedIn advertising campaigns to generate qualified leads and deliver measurable return on investment (ROI).

Key responsibilities include planning, launching, managing, and optimizing LinkedIn advertising campaigns for B2B lead generation and brand awareness.

Develop and implement audience targeting strategies tailored to the US market, collaborating with content and design teams to create high-converting ad creatives and messaging.

Monitor campaign performance daily and provide actionable insights based on analytics.

Run A/B tests to continuously improve ad performance, click-through rate (CTR), and conversion rates.

Ensure efficient spend and high ROI by effectively managing campaign budgets.

Prepare detailed performance reports and present findings to internal stakeholders and clients.

Required Qualifications:
  • 3–6 years of experience in digital marketing with a strong focus on performance marketing.
  • Minimum 2+ years of hands-on experience managing LinkedIn Ads (Lead Gen Forms, Sponsored Content, InMail, etc.).
  • Proven experience working with US-based clients; understanding of US market and customer behavior is a must.
  • Proficiency with LinkedIn Campaign Manager, Google Analytics, and other marketing tools.
  • Strong analytical skills and comfort with metrics, attribution models, and dashboards.
  • Excellent written and verbal communication skills.
  • Self-motivated, results-oriented, and able to work independently.

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