Senior Digital Advertising Lead

1 week ago


India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Job Title: Senior Performance Marketing Executive

About the Role:
We are seeking a seasoned performance marketing executive to lead our digital advertising efforts. As a key member of our team, you will be responsible for developing and executing strategic campaigns across multiple platforms.

Key Responsibilities:
  • Monitor and analyze campaign performance data using analytics tools, making informed decisions to optimize key metrics.
  • Collaborate with our creative team to develop impactful ad creatives that resonate with our target audience.
  • Manage advertising budgets effectively, allocating resources to maximize ROI.


Requirements:
  • 2-3 years of experience in managing paid media campaigns on Meta (formerly Facebook) and Google platforms.
  • Strong analytical skills with the ability to analyze campaign performance data and make data-driven decisions.
  • Proficiency in using analytics and reporting tools, such as Google Analytics and Facebook Ads Manager.
  • Knowledge of A/B testing methodologies and experience optimizing ad creative.
  • Creative mindset with the ability to develop compelling ad copy and visuals.
  • Familiarity with other digital advertising platforms and tools is a plus.


What We Offer:
  • Up-to-date knowledge of digital marketing trends, best practices, and industry developments.
  • Opportunity to work with a dynamic team of professionals who share your passion for performance marketing.


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