D2C Marketing Specialist

6 days ago

Vijayawada, Andhra Pradesh, India beBeePerformance Full time ₹ 80,00,000 - ₹ 1,20,00,000
Performance Marketer Role

We are seeking a skilled Performance Marketer to drive growth for our brands.

  • Key Responsibilities:
    • Develop and optimize performance marketing campaigns across platforms including Meta Ads, Google Ads, YouTube, Amazon Ads, and emerging channels.
    • Create full-funnel strategies (TOFU, MOFU, BOFU) tailored for D2C brands.
    • Manage daily budgets, bids, and pacing to ensure efficient delivery and maximize ROI.
  • Conversion & Growth Optimization
    • Conduct A/B testing on creatives, copies, audiences, and landing pages.
    • Optimize ad funnels (from click to purchase) to reduce CAC (Customer Acquisition Cost) and improve ROAS (Return on Ad Spend).
    • Collaborate with UI/UX and product teams to optimize website CRO (Conversion Rate Optimization).
  • Analytics & Reporting
    • Track, measure, and analyze campaign performance using tools such as Google Analytics, GA4, Meta Business Suite, and attribution platforms.
    • Provide weekly and monthly performance dashboards with actionable insights.
    • Forecast spends, CAC, and ROI based on past data and industry benchmarks.
  • Audience & Market Research
    • Research consumer behavior, market trends, and competitor strategies to identify opportunities.
    • Build and scale lookalike, retargeting, and interest-based audiences.
    • Create customer cohorts and lifecycle campaigns to increase LTV (Lifetime Value).
  • Collaboration & Creative Direction
    • Work with creative teams to guide ad content (videos, static ads, UGC, influencer collabs).
    • Collaborate with product and sales teams to align campaigns with launches, discounts, and seasonal promotions.
    • Drive innovation by testing new ad formats, platforms, and growth hacks.

As a key member of the team, you will have the opportunity to grow your skills and expertise in performance marketing. We offer a dynamic work environment that fosters collaboration, creativity, and continuous learning.

Our ideal candidate is a motivated individual with a passion for performance marketing, excellent analytical and problem-solving skills, and experience working with digital marketing platforms. If you are looking for a challenging role that offers opportunities for growth and development, we encourage you to apply.

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