Chief Food Branding Specialist

1 week ago

Vijayawada, Andhra Pradesh, India beBeeBrand Full time ₹ 60,00,000 - ₹ 1,20,00,000
Job Overview

We are seeking a highly motivated and experienced Brand Manager to join our team in Chennai. The successful candidate will be responsible for building and scaling a new food brand from inception, driving its strategy, positioning, and market presence.

The ideal candidate will have a proven track record of success in brand management, with a strong background in developing and implementing brand strategies, managing consumer and market research, and collaborating cross-functionally with internal teams and external partners.

Key Responsibilities:

  • Developing and Implementing Brand Strategy:
  • Drive integrated marketing campaigns (ATL, BTL, digital, influencer, PR, OOH)
  • Manage consumer and market research, track brand health, and generate insights
  • Partner with performance marketing teams/agencies to ensure effective brand messaging
  • Plan and execute BTL activations, in-store visibility, and sales enablement tools
  • Build and maintain brand presence on D2C platforms and e-commerce/quick commerce marketplaces
  • Manage brand budgets and track ROI

Requirements:

The successful candidate will have a strong educational background in Marketing, Brand Management, or a related field, and a minimum of 4-5 years of experience in brand management/marketing. They should also have hands-on experience in building brands on D2C and marketplaces, working with agencies/creators, managing campaigns, and handling brand budgets.

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