Digital Growth Marketing Specialist

4 days ago

Vijayawada, Andhra Pradesh, India beBeeGrowth Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

We are seeking a results-driven Performance Marketing Strategist with expertise in scaling D2C brands. The ideal candidate should possess strong analytical skills and be adept at managing paid media campaigns across platforms, optimizing ad spends for maximum return on investment (ROI), and driving measurable revenue growth.

Key Responsibilities
  • Paid Media Strategy & Execution
    • Develop, implement, and optimize performance marketing campaigns across Meta Ads, Google Ads, YouTube, Amazon Ads, Snapchat, and emerging channels.
    • Create full-funnel strategies tailored for D2C brands, from top-of-funnel (TOFU) to bottom-of-funnel (BOFU).
    • Manage daily budgets, bids, and pacing to ensure efficient delivery and maximize ROI.
  • Conversion & Growth Optimization
    • Conduct A/B testing on creatives, copies, audiences, and landing pages to improve conversion rates.
    • Optimize ad funnels (from click to purchase) to reduce customer acquisition cost (CAC) and improve return on ad spend (ROAS).
    • Collaborate with UI/UX and product teams to enhance website conversion rate optimization (CRO).
  • Analytics & Reporting
    • Track, measure, and analyze campaign performance using tools like Google Analytics, GA4, Meta Business Suite, and attribution platforms.
    • Provide weekly and monthly performance dashboards with actionable insights.
    • Forecast spends, CAC, and ROI based on past data and industry benchmarks.
  • Audience & Market Research
    • Research consumer behavior, market trends, and competitor strategies to identify opportunities.
    • Build and scale lookalike, retargeting, and interest-based audiences.
    • Create customer cohorts and lifecycle campaigns to increase lifetime value (LTV).
  • Collaboration & Creative Direction
    • Guide ad content (videos, static ads, user-generated content, influencer collaborations) with creative teams.
    • Collaborate with product and sales teams to align campaigns with launches, discounts, and seasonal promotions.
    • Drive innovation by testing new ad formats, platforms, and growth hacks.
Required Skills & Qualifications
  • 3–6 years of experience in Performance Marketing, preferably for D2C e-commerce brands.
  • Strong understanding of digital ad platforms (Meta, Google, TikTok/Snapchat, Amazon, etc.).
  • Proficiency with analytics tools (GA4, Mixpanel, Hotjar, Data Studio).
  • Deep knowledge of CAC, ROAS, CLV, AOV, retention, attribution modeling.
  • Proven track record of scaling D2C campaigns with 7–8 figure monthly ad spends.
  • Strong analytical skills and ability to translate data into strategy.
  • Hands-on experience with Shopify, WooCommerce, or similar e-commerce platforms is a plus.
Key KPIs
  • ROAS (Return on Ad Spend)
  • CAC vs LTV ratio
  • Conversion Rate Improvement
  • Revenue Growth from Paid Media
  • Retention & Repeat Purchase Rate
Personality & Culture Fit
  • Growth-oriented with a test, learn, and scale mindset.
  • Entrepreneurial and proactive in solving problems.
  • Comfortable working in a fast-paced, high-growth D2C environment.
  • Strong communication and collaboration skills.

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