Associate Director, Marketing Strategy

5 days ago

Hyderabad, Telangana, India West Pharmaceutical Services Full time
Job Summary

In this role, you will be responsible for developing and implementing marketing strategies to drive customer engagement and increase business within the Indian market. You will work closely with cross-functional teams to create promotional materials and lead internal business processes to coordinate and integrate efforts across market units and product management.



Key Responsibilities

  • Develop and execute marketing plans to drive customer engagement and increase business.
  • Work closely with sales and customers to create demand and increase business.
  • Coordinate with regional product management for better lead times and other processes.
  • Collect market insights using various pharma sites and share regularly with sales and other stakeholders.
  • Work closely with the marketing team to promote product segments.
  • Organize monthly review calls with stakeholders for tracking of product growth.
  • Share monthly tracking reports and analysis.
  • Work on market data, do regular analysis, and share product-related insights. Analyze gaps through data and work with sales to bridge it.


Requirements

This role requires a Bachelor's Degree with an emphasis in marketing or business administration or equivalent experience. A Master's Degree in marketing is preferred.



The ideal candidate will have 3-4 years of experience in product marketing, ideally in a B2B role selling technically complex products.



Preferred Knowledge, Skills, and Abilities

  • Strong analytical and project management skills.
  • Self-driven, curious, and well-organized.
  • Ability to work effectively and collaboratively within a team and coordinate efforts cross-functionally to achieve positive results.
  • Excellent verbal communication, presentation skills, and writing proficiency.
  • Strong interpersonal skills to engage with technical and commercial stakeholders with credibility and authenticity.
  • Creativity in developing content that brings value propositions, differentiation, and positioning to the lifecycle for Glass System products and services.
  • Proficiency in developing market messaging in line with Challenger principles and in support of customer journey.
  • Ability to leverage technical data to support product claims through commercial content generation.
  • Technical proficiency in managing collaborative work through digital platforms including Teams, SharePoint, MS Project, and respective internal marketing tools to manage campaigns.
  • Exercises wide latitude in determining objectives and approaches to critical assignments.
  • Working knowledge of medical device regulations, ISO standards, and market trends on combination products.
  • Able to be aware of all relevant standard operating procedures as per Company policy as they are related to the position covered by this Job Description.
  • Able to comply with the company's safety and quality policy at all times.


Travel Requirements

Estimated Amount: Up to 26 business days per year.

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