Digital Marketing Specialist, E-commerce Growth Initiatives

2 weeks ago


Bengaluru, Karnataka, India myGwork Full time

We are seeking an experienced Digital Marketing Specialist to join our team at myGwork. As a key member of our e-commerce growth initiatives, you will be responsible for conceptualizing and executing marketing campaigns across various owned and paid channels.

This role demands a deep understanding of digital marketing trends and developments, as well as excellent analytical thinking and problem-solving abilities. You will analyze campaign performance metrics and key performance indicators (KPIs) and use analytics tools to track metrics such as traffic, conversion rates, engagement metrics, and ROI, enabling data-driven decision-making and continuous optimization of marketing strategies.

You will work closely with brands, category managers, designers, and other editors in similar roles across the business to ensure alignment and effective communication. This role is ideal for individuals with a passion for out-of-the-box thinking, creativity, and innovative approaches to digital marketing.

The estimated salary for this role is $90,000 - $110,000 per annum, depending on experience and qualifications. The successful candidate will have a strong background in digital marketing, with experience in data-driven marketing on paid (Google/Meta) and owned (email, push notifications, in-app) channels. Knowledge of SQL, HTML, XML, and basic programming experience in JavaScript, CSS, and HTML are also highly desirable.



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