Category Strategist

1 month ago


Gurgaon, Haryana, India Nat Habit Full time
About Nat Habit

We're a natural living company that's making a habit of serving freshly made, 100% natural beauty and wellness products inspired by ancient ayurvedic solutions. Our products are certified authentic ayurvedic formulations prepared fresh in our kitchens with whole grains, grams, milk, yogurt, fruits, flowers, and more, with zero chemicals and zero preservatives.

The Role

We're looking for a Category Strategist to own the conceptualization, launch, and 360-degree success of one or a group of products. Success is defined by NPS, repeat rates, growth, contribution to revenue, contribution to margin, and contribution to brand.

Key Responsibilities
  • Be the voice of the consumer and drive industry research and analysis
  • Conceptualize and work on creating innovative and disruptive personal care products backed by research and consumer insights
  • Define marketing strategies to support the categories' overall strategies and objectives
  • Plan and organize marketing functions and operations, including consumer insight gathering, product development, budgeting, channel GTM, communication development, etc.
Product Development Initiatives
  • Ensure consistent execution of product lifecycle processes from concept to launch
  • Develop product mix and product marketing strategies, including pricing, packaging, process, SKUs, COGS, and product launching
  • Drive and manage end-to-end product launches
Qualifications
  • At least 4 years of sales and brand management experience in the consumer space
  • A passion for delighting consumers, building brands, creating beautiful products, and working with people
  • A solid understanding of market research and data analysis methods
  • Consumer-rooted innovation and thinking
  • Start-up enthusiasm
  • Creative and analytical bent of mind
  • Good organizational and time-management skills


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