Digital Revenue Growth Strategist

1 month ago

Gurgaon, Haryana, India MakeMyTrip Full time
Revenue Growth Strategist at MakeMyTrip

About the Opportunity:

As a Senior Manager, you will be responsible for driving revenue growth and enhancing online conversion for our business. You will work closely with cross-functional teams to develop and execute strategies that improve revenue.

Key Responsibilities:

  • P&L Management & Driving Growth:
  • Define and drive short-term and long-term growth agendas of the business while influencing various cross-functional teams.
  • Manage the business's profit and loss (P&L) and devise strategies to achieve revenue goals for the online channel.
  • Tactically manage active revenue levers to attain daily margin, conversion, and transaction goals.
  • Lead discussions on relevant alliances, execute tactical marketing campaigns, and finalize traffic planning for the upcoming quarter.
  • Track performance parameters tightly and control business KPI numbers rigorously.
  • Delve deeply into demand signals and traffic data to decipher business and marketing strategies for the LOB.
  • Understand new markets and segments, analyze trends and customer behavior, and collaborate with marketing, supply, and product teams to maximize conversion based on those trends.
  • Follow a stringent action plan and collaborate with the product team to increase platform conversion for the holiday's online category.
  • Work with product teams to automate/improve pricing, business reporting, and alerting mechanisms.
  • Collaborate with the operations team to devise and ensure smooth post-sale processes for the online channel.

Data Analytics:

  • Create and maintain rich, interactive visualizations by interpreting and analyzing data, integrating various reporting components from multiple data sources.
  • Proficiency in SQL, Adobe Analytics, and Advanced MS Excel is essential as this role entails extensive data crunching.
  • Proactively analyze data using statistical methods to address key questions from stakeholders or self-initiated curiosity. Develop insights into what drives business performance, identify trends, and enhance online conversion for business.

Qualification & Experience:

  • MBA from reputed institute with 8-10 years of experience in business/revenue/category management role for a consumer-facing technology-enabled business/product from e-commerce industry.

Estimated Salary Range:

$120,000 - $180,000 per annum, depending on location and qualifications.

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