Brand Strategist

4 weeks ago


Gurgaon, Haryana, India Nat Habit Full time
Brand Leader

About Nat Habit:

We are a company that specializes in natural living products. Our mission is to make natural living a habit for our customers. We achieve this by providing 100% natural self-care products that are authentic ayurvedic solutions.

Responsibilities:

* Develop and execute the annual brand and media strategy in collaboration with internal teams and external agencies.

* Manage all brand media campaigns from brief initiation to plan optimization and sharing of learnings with the category and channel teams.

* Synthesize critical information and insights to build a robust marketing approach.

* Be the budget custodian for consumer-facing marketing spend.

* Create marketing strategies for the overall brand and key categories using the full marketing mix.

* Plan, align, create, and implement brand assets, including brand identity, collaterals, and assets.

* Use a multi-faceted approach to brand build-up, including ATL, BTL, content, community, and experience.

* Work cross-functionally with creative, category, and growth functions to guide and develop marketing plans to support their quarter/monthly business goals.

* Initiate and drive category, competition, consumer, and customer/shopper research to drive actionable insights on the brand.

Requirements:

* Bachelor's degree in Engineering, Science, Math, Economics, or Medicine, with an MBA from a premier institute.

* 12-14 years of growth/sales/business experience, with more than 8 years of experience in brand/marketing.

* Experience in FMCG or retail, preferably in beauty, personal care, lifestyle, or premium retail industries.

* Strong analytical skills, with data-driven decision-making on brand and media.

* Clear fundamentals on reading and implementing research (qual and quant) insights on category development, customer journey, and media effectiveness.

* Strong solutioning ability with a creative bent of mind towards business problems.

* Consumer/customer-first approach and demonstrated experience.

* Independent dealing with creative and media agencies, with an understanding of processes and ability to adapt judiciously.

* Strong 360-degree campaign build-up credentials, including digital funnels and channels.

* Business planning exposure, appreciation of brand as a business asset.

* Strong bias towards action and hustle.

Work Location: Udyog Vihar - Sector 18, Gurgaon


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