Retention Marketing Professional

16 hours ago


Gurgaon, Haryana, India beBeeRetention Full time ₹ 90,00,000 - ₹ 1,42,50,000

About the Role:

We are seeking an experienced retention marketing professional to drive customer engagement, retention, and loyalty for our B2C app business.

Key Responsibilities:

  • Develop and execute multi-channel campaigns via marketing automation platforms to drive customer engagement and growth.
  • Effectively segment users and develop personalized communication journeys to maximize impact.
  • Analyze campaign performance, user behavior, and retention metrics to optimize outcomes.
  • Collaborate with cross-functional teams to align lifecycle strategies with business goals.
  • Experiment with new ideas, A/B tests, and optimization tactics to improve customer retention and reduce churn.

Must-Have Qualifications:

  • 5+ years of experience in retention marketing / customer lifecycle management for B2C app businesses.
  • Proven hands-on experience in executing campaigns via CleverTap, WebEngage, or MoEngage.
  • Strong analytical mindset with the ability to derive insights from data and translate them into actionable strategies.
  • Excellent communication and stakeholder management skills.

Benefits:

Join a fast-growing B2C app company that prioritizes innovation and customer satisfaction. Work with cross-functional teams in a dynamic environment and contribute to shaping the retention strategy.

About Us:

A forward-thinking organization driving innovation in the app industry.



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