Drive Business Growth Through Referral Excellence

18 hours ago

Amrāvati, Maharashtra, India beBeeGrowth Full time ₹ 12,00,000 - ₹ 25,40,000
Growth Manager

Job Summary:

We are seeking an experienced professional to drive customer acquisition through our referral program, leveraging industry trends to maintain a competitive edge.

This role will be part of the organic growth marketing team and report directly to the Senior Director of Marketing.

Key Responsibilities:

  • Develop Data-Driven Strategies
  • Optimize the program through A/B testing and reward structure experimentation
  • Create seamless app experiences for referrals, collaborating with product, tech, and creative teams
  • Analyse metrics to improve conversion rates and reduce customer acquisition costs (CAC)
  • Assess industry trends to maintain competitive advantage in referral programs

App Retention Strategies:

  • Develop and implement personalized multi-channel communication to boost awareness, engagement, and click-through rates (CTR)
  • Create and optimize nurturing journeys through the funnel to improve lead rates, referrals, and reviews
  • Analyse customer data and behaviour to optimize app flows to improve engagement and conversions

Requirements:

  • 5-8 years of experience working in large-scale growth operations with a focus on referrals
  • Experience managing budgets and being accountable for growth performance of a referral program
  • Strong knowledge and prior experience with marketing automation platforms such as Clevertap, WebEngage, MoEngage, and messaging platforms such as Gupshup, Kaleyra
  • Passthrough analysis and problem-solving skills, excellent communication, presentation, and data reporting skills

This is an exciting opportunity for a seasoned growth professional to drive business growth and customer acquisition through innovative strategies and data-driven approaches.

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