
Event Marketing Lead
12 hours ago
Key responsibilities include owning end-to-end planning and execution of online events, as well as driving registrations and attendance through high-performing campaigns. Compelling event communication copy must be crafted across all channels.
Core Responsibilities:- Develop strategic event plans that deliver results
- Drive audience engagement and participation through targeted marketing campaigns
- Craft impactful event communications to resonate with target audiences
- Proven experience in event marketing, including campaign development and execution
- Excellent writing and storytelling skills to create engaging event communications
- Strong understanding of marketing funnels and audience psychology
- Analytical mindset to optimize event performance
Bonus Skills:
- Experience running high-volume webinars or online workshops
- Basic design or video editing skills for enhanced event visuals
Measuring Success:
- Achieving or exceeding registration and attendance goals
- Delivering high open and click-through rates on event communications
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