Senior Marketing Strategist

2 weeks ago


Chandigarh, Chandigarh, India Raffles Educity Full time

Job Role: Head Marketing

Division : Corporate Office

Job Summary:

Raffles Educity seeks an innovative and results-driven Marketing professional to spearhead its global brand development efforts. The successful candidate will be responsible for driving the organization's marketing strategy, enhancing brand visibility, and achieving customer acquisition targets.

Key Responsibilities :

  • Develop and execute a comprehensive marketing plan to build the Raffles Educity brand.
  • Liaise with Ad Networks, Digital Agencies, vendors, and partners to identify opportunities for growth.
  • Collaborate with the Creative Media and PR teams to create engaging brand campaigns.
  • Represent the organization at seminars, job fairs, industry associations, and professional conferences to promote the brand.
  • Develop and maintain relationships with academic institutions and colleges to promote the brand.
  • Manage the annual marketing budget, create forecasts, and plan for brand and campaign initiatives.
  • Design and execute a monthly marketing calendar in collaboration with Branch Heads and their teams.
  • Plan and manage the execution of ATL and BTL activities across all campaigns.
  • Drive media planning and buying for maximum impact at minimal costs.
  • Stay up-to-date with market intelligence, best practices, and current trends.
  • Use customer insights, market trends, competitive knowledge, and portfolio metrics to identify new marketing capabilities and platform initiatives.
  • Collaborate with Branch Heads and their teams to achieve business targets (Customer Acquisition/Registration targets for Immigration and IELTS).
  • Design and implement processes to ensure relevant, quality marketing content is prepared.
  • Develop and execute a robust Rural Marketing strategy to achieve high rural penetration and customer acquisition targets.
  • Drive Digital Media Marketing through initiatives like content writing, content marketing, content automation, social media marketing, search engine optimization, and more.

About Raffles Educity

Raffles Educity is a leading education provider dedicated to delivering high-quality services and experiences to its customers. We are committed to excellence, innovation, and customer satisfaction.



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