Digital Marketing Strategist for Bus Booking Industry

3 weeks ago


Bengaluru, Karnataka, India redBus Full time
Job Summary

We are seeking a seasoned Digital Marketing Strategist to join our team at redBus, India's largest online bus ticketing platform. As a key member of our digital marketing team, you will be responsible for developing and executing SEO strategies that drive organic traffic and conversions.

About redBus

redBus is a leading player in the Indian bus booking industry, operating across multiple continents. With over 400,000 live routes and a customer base of over 10 million, we offer an unparalleled opportunity for growth and innovation.

Responsibilities
  1. Develop and execute comprehensive SEO strategies to improve organic search rankings and drive traffic to our website.
  2. Conduct thorough SEO audits and analyze channel performance to identify areas of improvement.
  3. Collaborate with internal teams, including technical, design, and product teams, as well as external agency partners to execute SEO plans.
  4. Lead multiple projects simultaneously, coordinating with various stakeholders to achieve business objectives.
  5. Manage a team of SEO specialists, content writers, and other resources to ensure seamless execution of digital marketing initiatives.
Requirements
  • Minimum 6-8 years of overall experience, with at least 4-5 years in SEO.
  • Proven track record of delivering business results through organic search channels.
  • Ability to lead planning and execution of multiple SEO projects, coordinating with multiple engineering teams.
  • Excellent analytical and problem-solving skills, with a strong understanding of business objectives.
  • Proficiency in tools like SEMRush, Ahrefs, Screamingfrog, GA4, and Google Search Console.
  • Knowledge of front-end technologies (HTML, CSS, JS) is a plus.
What We Offer

We offer a competitive salary package, ranging from ₹12 lakhs to ₹20 lakhs per annum, depending on experience. Additionally, we provide opportunities for professional growth, a dynamic work environment, and a chance to work on exciting projects that make a real impact.

How to Apply

If you are a motivated and experienced digital marketing professional looking for a new challenge, please submit your resume and cover letter for consideration. We look forward to hearing from you



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