
Digital Innovation Specialist
2 days ago
We're building a new arm of our marketing team focused on growth at speed. This role is about combining strategic thinking and hands-on execution to generate measurable outcomes.
This role is ideal for someone who understands that great marketing isn't just technical or tactical, it's about creating energy, resonance, and connection that drive action.
- Drive growth initiatives across websites, SEO, local listings, content, remarketing, and conversion optimization
- Prioritize speed-to-experimentation and velocity-to-impact
- Build and refine systems that generate and convert demand across digital channels
- Design and execute agentic workflows that free up time for higher-value strategic and creative work
- Work with agencies and partners, holding them accountable to real business outcomes
- Surface insights through reporting, and translate data into smart, actionable recommendations
- Collaborate with internal team members on high-priority projects across brands
- Proactively identify emerging tools, trends (especially AI-driven), and strategies that give us a competitive edge
This is not a 'set-it-and-forget-it' digital marketing role. You'll thrive here if you:
- Create connection and momentum. You understand that marketing works best when it evokes trust, relevance, and excitement in the audience.
- Think in systems. You see how content, SEO, outreach, automation, and UX fit together into workflows that scale.
- Build fast, learn faster. You know how to test quickly, analyze feedback, and iterate to stay ahead of the curve.
- Use AI and automation instinctively. You leverage agents, tools, and integrations to handle the manual and repetitive freeing you up to focus on creativity, insight, and strategy.
This is a high-autonomy, high-impact role. We care more about outcomes than hierarchy, and we reward creativity, insight, and execution. You'll fit right in if you're:
- A creative technologist who blends automation with originality
- Energized by movement, action, and iteration
- Collaborative, self-aware, and generous with your knowledge
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