Marketing Strategist

1 week ago


Alwar, Rajasthan, India beBeeInfluencer Full time ₹ 60,00,000 - ₹ 1,20,00,000

About our organization

We are a leading manufacturer and exporter of ayurvedic hair care products, combining 5000-year-old science with modern practices. Our goal is to become the fastest growing mid-size FMCG company in India.

This role is for an Influencer & Retention Marketing Executive located in Thane. The specialist will be responsible for developing and implementing influencer marketing strategies, managing YouTube campaigns, maintaining public relations, and supporting sales initiatives.

Daily tasks include identifying and collaborating with influencers, creating engaging content, analyzing campaign performance, and building strong relationships with stakeholders.

  • Influencer Marketing:
    • Scouting and closing agreements with influencers, ensuring necessary approvals
    • Understanding influencers' niches and creating script drafts
    • Coordinating product dispatch with internal teams and influencers
    • Preparing reports as required
    • Sharing ideas on snippet/ad creation
    • Coordinating with finance for timely payments
  • Retention Marketing:
    • Creating WhatsApp templates and submitting for approval
    • Developing broadcast ideas based on occasions and seasonal requirements
    • Data set creation and refinement for campaigns

Qualifications

We seek candidates with:

  • Influencer marketing and social media skills (specifically YouTube)
  • Sales support and collaboration abilities
  • Excellent written and verbal communication skills
  • Ability to work on-site in Thane
  • Bachelor's degree in marketing, communication, or related field
  • FMCG or beauty industry experience a plus


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