Head of Paid Advertising

6 days ago


Gurgaon, Haryana, India Cog Culture Full time
About Cog Culture: We are a leading marketing communications agency with a strong focus on delivering impactful brand narratives. With a talented team of over 100 professionals, we have achieved excellence across diverse sectors, earning recognition as the No.1 Independent Integrated Agency at the Goafest Creative Abby Awards and as the Design Agency of the Year 2023. Our international achievements include winning Gold in Brand Design Identity and Live Events at the Golden Award of Montreux 2023. On the digital front, our B2B Fintech Campaign has been honoured with the Brand Equity Digiplus Award, Afaqs Digies Digital Awards, and E4m Prime Time Awards.

Key Responsibilities
  • Paid Advertising Strategy: develop and execute comprehensive paid advertising strategies across multiple channels, including paid search, paid social, and organic campaigns
  • Team Leadership: lead and motivate the existing team to achieve exceptional results
  • Agency Collaboration: serve as the primary point of contact with our digital media agency to ensure seamless collaboration and execution
  • Campaign Reporting: create detailed reports and provide actionable insights on campaign performance, ROI, conversion patterns, and website traffic to inform optimization efforts
Ideal Candidate Profile

We're seeking a seasoned digital marketing professional with a proven track record in performance marketing or digital marketing roles. You should have expertise in building performance marketing engines, managing teams, and driving growth through data-driven decision making. Your proficiency in Google Ads, Facebook / Instagram Ads, LinkedIn Ads, and Twitter Ads is essential, as well as your ability to present complex information in a clear and concise manner. Prior experience managing teams and collaborating with agencies is also necessary.



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