Head of Online Presence

7 days ago


Gurgaon, Haryana, India Eagle Group of Companies Full time

Job Summary:

We're seeking a highly experienced digital marketing professional to join our team as the Head of Digital Marketing.

The successful candidate will have a proven track record of driving business growth through data-driven marketing strategies and a deep understanding of digital marketing channels, including paid advertising, SEO, email marketing, social media, and CRO.

Responsibilities:

  1. Develop and execute comprehensive marketing strategies to drive traffic, conversions, and revenue across our D2C e-commerce brands in the USA.
  2. Lead SEO efforts (on-page, off-page, technical) to boost organic traffic.
  3. Oversee paid media campaigns (Meta, Google, TikTok, LinkedIn, Pinterest, etc.) to drive ROAS.
  4. Manage social media strategy, ensuring engagement, brand awareness, and community growth.
  5. Optimize website conversion rates (CRO) and improve the user journey.
  6. Track KPIs, analyze performance data, and provide actionable insights.

Requirements:

  • 5+ years of experience in digital marketing for U.S.-based D2C e-commerce brands.
  • Expertise in Google Ads, Meta Ads, TikTok Ads, and performance marketing strategies.
  • Strong understanding of SEO, email marketing (Brevo preferred), and CRO.
  • Data-driven mindset with experience in Google Analytics, GA4, and marketing attribution.


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