Senior Marketing Campaign Specialist

2 days ago

India beBeeCampaign Full time US$ 1,04,000 - US$ 1,30,878
Job Description

As a seasoned campaign manager, you will oversee the execution and management of end-to-end campaigns across multiple channels. This involves designing, building, and deploying campaigns that cater to diverse audiences and align with brand guidelines.

Key responsibilities include:

  • Campaign Management & Execution
  • Design, build, and deploy multi-channel campaigns (Email, SMS, Push, Direct Mail, In-App).
  • Manage end-to-end campaign workflows including targeting, segmentation, and personalization.
  • Set up recurring and ad-hoc campaigns with proper audience targeting rules and testing scenarios.
  • Segmentation & Targeting
  • Create customer segments using Adobe Campaign's data model and query capabilities (SQL).
  • Leverage behavioural, transactional, and demographic data to build targeted lists.
  • Manage suppression, seed lists, and ensure compliance with opt-in/opt-out rules.
  • Personalization & Templates
  • Configure personalization blocks, dynamic content, and message templates.
  • Work with creative teams to build responsive, personalized email templates.
  • Campaign Optimization & Reporting
  • Monitor campaign performance (delivery, open rates, click-throughs, conversions).
  • Conduct A/B testing and provide insights for optimization.
  • Generate campaign reports and dashboards for stakeholders.
  • Cross-Functional Collaboration
  • Partner with data, analytics, and IT teams to ensure smooth campaign execution.
  • Work with marketing stakeholders to translate business requirements into technical campaign setups.
  • Ensure campaigns align with brand guidelines and compliance requirements.

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