Brand Strategy Analyst

2 weeks ago

Bengaluru, Karnataka, India DrinkPrime Full time

About Us:

At DrinkPrime, we are on a mission to make safe drinking water accessible and affordable to every resident in India. Our team is driven by a singular goal - to change the way people think about the water they drink. We achieve this through our subscription-based model, which provides customers with water purifiers that use integrated technology to monitor the quality of the water they consume every day.

Job Summary:

The Brand Analyst (Consumer Insights) will support the brand strategy team by gathering, analysing and interpreting customer data to drive brand growth. This role involves utilising a variety of research methodologies to understand consumer behaviors, trends, preferences, triggers and barriers. The insights generated will be used to inform marketing strategies, product development, and overall brand positioning.

Key Responsibilities:

  • Design and execute primary research studies, including in-depth customer interviews and focus group discussions.
  • Run brand health track to measure brand salience metrics like awareness, consideration, usage, NPS; and media behaviour studies to shape content & communication strategies.
  • Conduct ad-hoc studies like Usage & Attitude (U&A) studies, and Concept testing to gather deep insights into consumer preferences and behaviour.
  • Conduct social media analysis for DrinkPrime and its competition, platform specific trend researches for Instagram, YouTube, LinkedIn and X, and provide actionable insights to the brand & content strategy teams.

Requirements:

  • 2-4 years of experience in Marketing Research, Consumer Insights & Analytics or a related field.
  • Mandatory skill: Primary customer research.
  • Strong analytical and problem-solving skills.
  • Familiarity with data analysis & visualization tools.
  • Ability to work independently and as part of a team.
  • Excellent communication, presentation and data reporting skills.

Working at DrinkPrime:

As a Brand Analyst, you will be part of a dynamic team that is passionate about making a difference in the lives of people. You will have the opportunity to work on exciting projects, develop your skills, and grow your career with a company that is backed by Tier 1 VCs and prominent angels. If you are a motivated and creative individual who is looking for a challenging role that will allow you to make a meaningful contribution, then we encourage you to apply for this position.

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