Media Analyst
2 weeks ago
Job Description:
We are seeking a skilled Media Analyst to join our team at H&M Group. As a Media Analyst, you will be responsible for analyzing consumer and media data to drive the media agenda in the region. Your role will involve overseeing data management, implementing media strategies, and collaborating with cross-functional teams to leverage media data and analytics.
Key Responsibilities:
- Analyze market trends and consumer behavior relevant to media consumption by gathering and analyzing data from various media channels, including traditional and digital platforms.
- Based on global media strategy, optimize investments towards NCA and retention goals across media channels and country.
- Drive the regional part of the global yearly performance budget, revenue, and traffic forecasts for the region.
- Analyze complex media data, including key KPIs, to adapt and form plans both short, mid, and long term.
- Optimize investments and spending based on the performance of different media channels using tools such as MMM.
Requirements:
- Marketing, communication, or business degree/relevant qualifications.
- Extensive knowledge in media channels and media operations.
- Good understanding of SEO and bought media.
- Strategic experience of media and its role in customer acquisition and retention.
- Operative media channels experience and knowledge of ad platforms tools and systems MMM.
- At least 3 years of working experience in the above areas.
About H&M Group:
H&M Group is a fashion brand that offers the latest styles and inspiration. Our business idea is fashion and quality at the best price in a sustainable way.
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