Senior Media Measurement Analyst

2 weeks ago


Bengaluru, Karnataka, India Nielsen Full time
Job Summary

As a Senior Media Measurement Analyst at Nielsen, you will contribute to methodological innovation in the world of media measurement. You will develop new methodologies to measure audiences across platforms and calibrate big data using internal/external panels. This role is ideal for growing as a researcher, contributing to innovative products, and deploying cutting-edge methodologies across platforms in audience measurement methodology.

Key Responsibilities:
  • Conduct research to develop new methodologies in the audience measurement field.
  • Work with cross-functional teams to validate and optimize methodologies.
  • Deploy data pipelines and models in a cloud environment.
  • Ensure methodologies are fit for purpose and working as intended; troubleshoot, diagnose, and resolve when they are not.
  • Makes sure clients' methodological requirements are addressed.
  • Compile and deliver methodology documentation.
  • Apply advanced analytics techniques and use visualization tools to present key insights to stakeholders.
  • Participate in team projects and staff meetings.
  • Proactively gather information, as needed, to work independently and with a team.

At Nielsen, you will have the opportunity to work on exciting projects and contribute to the development of innovative products. If you are passionate about media measurement and analytics, this role is an excellent fit for you.


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