Media Strategy Specialist
1 week ago
Job Overview
As a Media Analyst at H&M Group, you will play a pivotal role in driving the media agenda in the region. Your primary responsibility will be to analyze consumer and media data to optimize media investments and enhance customer relationships.
Key Responsibilities:
- Analyze market trends and consumer behavior relevant to media consumption, gathering and analyzing data from various media channels.
- Collaborate with planning and strategy teams to develop and optimize effective media plans and campaigns based on global media strategy.
- Drive the regional part of the global yearly performance budget, revenue, and traffic forecasts for the region in close collaboration with the regional media team.
- Analyze complex media data, including key KPIs, to adapt and form short-term, mid-term, and long-term plans.
- Optimize investments and spending based on the performance of different media channels using tools such as MMM.
Requirements:
- Marketing, communication, or business degree/relevant qualifications.
- Extensive knowledge in media channels and media operations.
- Good understanding of SEO and bought media.
- Strategic experience of media and its role in customer acquisition and retention.
- Operative media channels experience and knowledge of ad platforms tools and systems MMM.
- At least 3 years of working experience in the above areas.
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