Senior Executive
1 day ago
Job Title: Senior Executive - Biddable Media Specialist
We are seeking a highly skilled Senior Executive in Biddable Media to lead our digital advertising efforts. The ideal candidate will have a deep understanding of biddable media platforms and a proven track record of driving customer acquisition and engagement.
Key Responsibilities:
1. Campaign Management: Plan, set up, and manage biddable media campaigns across various platforms, including Google Ads, Facebook Ads, and Twitter Ads.
2. Bid Strategy: Develop and implement bidding strategies to maximize campaign performance and achieve KPIs such as ROAS, CPA, and CTR.
3. Ad Creative: Collaborate with the creative team to develop compelling ad creatives that resonate with the target audience and drive engagement.
4. Budget Management: Monitor campaign budgets and adjust bidding strategies as needed to ensure efficient allocation of funds and optimal campaign performance.
5. Performance Analysis: Monitor campaign performance metrics and KPIs, analyze data to identify trends and insights, and make data-driven recommendations for optimization.
6. Testing and Optimization: Conduct A/B tests and experiments to optimize ad copy, targeting, and bidding strategies for continuous improvement.
7. Reporting: Prepare regular reports and dashboards to track campaign performance and provide insights to stakeholders on key metrics and trends.
About Havas Media Network India
Havas Media Network India is a media conglomerate that operates within a global framework – Mx – to drive Media Experiences and invest in Meaningful Media to build Meaningful Brands. The network offers a wide range of integrated marketing solutions covering strategy, media planning & buying, PR, social media, mobile, sports & entertainment, data, research & analytics services across traditional and digital media.
About Havas India
Havas India gathers the expertise of 20 agencies and specialized divisions across 3 verticals: Havas Media Network – Havas Media, PivotRoots (integrated digital), Arena Media, Havas Media Tribes (out-of-home), Havas Market (e-commerce), Havas Play (sports, entertainment & content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure play social media), and Havas Play Gameplan (sports marketing); Havas Creative Network – Havas Worldwide India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding & design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale); Havas Health & You – Havas Life Sorento (health & wellness communications). With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad and Chennai, with over 2000+ professionals and associates.
As one of India's fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work CertifiedTM twice in a row (Nov 2022 - Nov 2023 & Dec 2023 – Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more.
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.
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